My first Giving Tuesday campaign was Meals on Wheels' best Giving Tuesday campaign to date. Using Raiser's Edge NXT software, I created effective email marketing campaigns to target over 23,000 donors in our database. I also leveraged Instagram and Facebook to appeal to our social media audience of over 4,000 people combined.

With the help of two generous matches, we raised $65,594 for homebound seniors and disabled veterans in San Diego County!